Soul Kitchen Relaunch copy & creative approval

Relaunch · October 2026

Copy & creative approval

Five creatives and five copy routes for the relaunch. Please let us know if you approve them: tick what you approve, and add a copy change where something needs to move.

Prepared for Bella Acland · Soul Kitchen

01

The creatives

Five finished 4:5 proofs. Open any one full size.

Soul Kitchen Broccoli, Leek and Spinach soup pack on a Broth Green background with the headline The Real Soup Explosion.
Creative 01 The Real Soup Explosion Broccoli, Leek & Spinach Open full size ↗
Soul Kitchen Curried Sweet Potato and Pumpkin soup pack with the headline Lasting Fuel For Your Afternoon and a Nourish Awards 2025 badge.
Creative 02 Lasting Fuel For Your Afternoon Sweet Potato & Pumpkin Open full size ↗
Soul Kitchen Mexican Tomato and Red Pepper soup pack with the headline Real Veg. Real Comfort.
Creative 03 · revised Real Veg. Real Comfort. Mexican Tomato & Red Pepper Open full size ↗
Soul Kitchen Beetroot and Coconut soup pack on a Golden Lentil background with beetroot imagery and the headline Real Whole-Food Nourishment.
Creative 04 Real Whole-Food Nourishment Beetroot & Coconut Open full size ↗
Soul Kitchen customer testimonial creative on a Broth Green background quoting Paul Radford with five stars.
Creative 05 All Flavours Are Beyond Delicious Customer testimonial Open full size ↗
02

The copy

Tick what you approve, or add a copy change.

01

Broccoli, Leek & Spinach · comparison

🥕 As Little as 3% Veg vs. Up to 72% Real Veg.

Description: Up to 72% real vegetables, herbs & spices. Zero palm oil or fillers. CTA: Shop Now

Primary text · short version

On the left: Palm oil, maltodextrin, emulsifiers, and as little as 3% veg.
On the right: up to 72% real whole vegetables, wild thyme, and Lion’s Mane mushroom.

Many instant soups are mostly starch and salt. Soul Kitchen is pure, dehydrated whole food that turns into a thick, comforting bowl in 60 seconds with hot water.

Real ingredients you can pronounce. Real food you can trust.
Claim your 5-Pack Discovery Box today.

Full comparison version

Next time you’re in the supermarket aisle, flip over that familiar green packet of instant soup.
Look past the rustic front illustration. Read the small print.

Maltodextrin. Modified maize starch. Palm oil. Yeast extract. Artificial flavor enhancers. And right at the very bottom… barely 3% actual vegetable powder.

That isn’t soup. That’s salted, thickened starch water.

We built Soul Kitchen to end that compromise.

Packed with up to 72% real dehydrated vegetables, wild herbs, and functional plant nutrition. Just add boiling water, stir, and in 60 seconds you have a rich, velvety gourmet soup that actually nourishes your body.

✓ Up to 72% real whole vegetables
✓ 1 of your recommended 5-a-day
✓ 100% Plant-powered, vegan & gluten-free
✓ Zero palm oil, gums, fillers, or added sugar
✓ As seen on BBC Dragons' Den & Nourish Awards Winner 2024 & 2025

Stop settling for industrial fillers. Taste what real food feels like.

Try the 5-Flavour Starter Discovery Box today with 15% off using code SOUP15 at checkout. Free UK delivery included.

02

Mexican Tomato & Red Pepper · everyday lunch

A quick lunch you can feel good about.

Description: Plant-powered, gluten-free and made without gums. Ready in 60 seconds. CTA: Shop Now

Primary text

Finding a quick lunch that’s genuinely satisfying can feel like a minefield, with long ingredient lists and things you can’t pronounce.

Soul Kitchen was made on one simple rule: convenience, without compromise.

We gently dehydrate real vegetables, herbs and functional ingredients to keep their nutrition and deliver big, bold flavour, without artificial flavours.

✓ No palm oil
✓ No gums or emulsifiers
✓ Gluten-free, dairy-free and plant-powered
✓ Under 100 calories per bowl

Real food that’s comforting, flavourful and ready in 60 seconds with just hot water.

Try our Discovery Box today with code SOUP15.

03

Mushroom, Thyme & Black Pepper · Lion’s Mane + B12

Mushroom, Thyme & Black Pepper soup with Lion’s Mane for focus and clarity

Description: Lion’s Mane, 100% NRV of vitamin B12 and vitamin D. Vegan, gluten-free, under 100 calories. CTA: Shop Now

Primary text

Mushroom, Thyme & Black Pepper: rich, earthy and naturally creamy. 🍄

Soul Kitchen’s award-winning Mushroom & Thyme is built differently.

Every bowl contains Lion’s Mane mushroom extract, equivalent to 2,000mg of Lion’s Mane mushroom, alongside real mushroom, thyme and black pepper.

Lion’s Mane mushroom 🍄‍🟫is the revered functional mushroom celebrated for supporting mental focus, memory clarity, and cognitive resilience. ✨

It’s also naturally boosted with vitamins B12 and D by BIOVIT, delivering 100% of your daily Nutrient Reference Value (NRV) of vitamin B12 and 15% of your NRV of vitamin D.

Real roasted button mushrooms, wild garden thyme, cracked black pepper, it’s a warming midday ritual that actively supports your mind and body.

✓ 2,000mg Lion’s Mane mushroom equivalent
✓ 100% NRV of vitamin B12, plus vitamin D
✓ Vegan, gluten-free and dairy-free
✓ Under 100 calories

Just add hot water and enjoy.

Try it in our Discovery Box with code SOUP15 for 15% off and free UK delivery.

Winner of the prestigious Nourish Awards 2024 & 2025.

Shop Now

Other headline options

100% of your daily B12, plus vitamin D, in a rich and earthy bowl

The soup that works as hard as your supplements—with Lion’s Mane and 100% of your B12

Lion’s Mane and 100% of your B12, in a soup that works as hard as your daily supplements

04

Mushroom, Thyme & Black Pepper · short cut

Lion’s Mane and 100% of your B12, in one bowl

Description: Lion’s Mane, 100% NRV of vitamin B12 and vitamin D. Vegan, gluten-free, under 100 calories. CTA: Shop Now

Primary text

Mushroom, Thyme & Black Pepper: rich, earthy and naturally creamy. 🍄

Every bowl contains Lion’s Mane mushroom extract, equivalent to 2,000mg of Lion’s Mane mushroom, alongside real mushroom, thyme and black pepper.

It’s also naturally boosted with vitamins B12 and D by BIOVIT, delivering 100% of your daily Nutrient Reference Value (NRV) of vitamin B12 and 15% of your NRV of vitamin D.

Vitamin B12 contributes to normal energy-yielding metabolism and to normal psychological function. Vitamin D contributes to the normal function of the immune system.

✓ 2,000mg Lion’s Mane mushroom equivalent
✓ 100% NRV of vitamin B12, plus vitamin D
✓ Vegan, gluten-free and dairy-free
✓ Under 100 calories

Just add hot water and enjoy.
Try it in our Discovery Box with code SOUP15 for 15% off and free UK delivery.

05

Customer testimonial · convenience without compromise

Lunch shouldn’t be a gamble. 🛒

Description: not supplied CTA: not supplied

Primary text

A quick lunch that’s actually good can feel like a minefield, with long ingredient lists and things you can’t pronounce.

Soul Kitchen was made on one simple rule: convenience, without compromise✨
We champion real, gently dehydrated whole vegetables, superfoods and functional ingredients, to keep their nutrition and deliver big, bold, delicious flavour, never relying on artificial flavours.🌱

✓ Zero palm oil
✓ Zero gums or emulsifiers
✓ 100% gluten-free, dairy-free and plant-powered
✓ Under 100 calories per satisfying, velvety bowl 🥣

Real food that’s comforting, flavourful and ready in minutes with just hot water. 💚
Try our Discovery Box today with code SOUP15.

03 · Send

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0 of 5 creatives approved · 0 of 5 copy routes approved · 0 copy changes